who we are


We are a full-service land use and development consulting firm with a focus on complex entitlement approvals and advocacy. Project specialization includes mixed-use, residential, hospitality, office, retail, and industrial development throughout the LA region.  

Professional BIO

Gary has previously worked on projects including:

  • $300 million adaptive reuse creative office, hotel, retail, bar and restaurant complex in DTLA
  • 44-unit, mixed-use residential and retail project in West LA, requiring City Planning Commission density bonus approval and City Council-initiated highway dedication waiver
  • 135-unit mixed-use residential and retail project in Koreatown, requiring Zone Change, Variances and Adjustments 
  • High-end restaurant in the Arts District, requiring alcohol, entertainment and dancing CUP and parking Variance
  • 100-room hotel with restaurant and pool deck in the Arts District, requiring General Plan Amendment, Zone and Height District Change and CRA replacement housing plan

Gary Benjamin, Principal of Alchemy Planning

Gary has successfully overseen the entitlement and permitting of over 100 diverse development projects, utilizing his vast technical knowledge of local zoning codes and procedures, as well as strong relationships with government agencies and elected offices across LA County. 

Prior to launching Alchemy Planning in April 2017, Gary served as Director of Planning for a major DTLA-based land use consulting firm. He was also a lead advisor to a current LA City Councilmember on land use and development issues, negotiating development agreements for major projects in the Hollywood, Silver Lake and Echo Park areas, among others. He previously worked within the LA City Planning Department on Downtown LA and West LA land use policy initiatives and is a former member of the Wilshire Center Koreatown Neighborhood Council. He is a graduate of the UCLA Master of Urban and Regional Planning program. 



  • Archway 
  • Axiom Real Estate Investments, Inc.
  • Bolour Associates
  • Dunleer
  • ELK Development
  • Empire Property Group
  • Indra & Co.
  • Linc Housing
  • Markwood
  • NBP Capital
  • Responsive Homes
  • ROM Investments
  • Sharp Capital
  • SuperLA
  • Yorkwood LLC 


  • AFCO Development
  • AO Architects
  • Kevin Tsai Architecture
  • Vidal Design Collaborative


  • 33 Taps
  • Angeleno Wine Co.
  • Benny Boy Brewing
  • Bub and Grandma's
  • Elf Cafe
  • Hard Rock Cafe
  • The Holloway
  • Jay's Bar
  • L&E Oyster Bar
  • The Orlando Hotel
  • Psychic Wines
  • The Sardine 
  • Silverlake Wine
  • Triple Beam Pizza
  • Village Pizzeria
  • Vinovore